Velvet Hammer Archive | Farrell Design Group | Branding, Graphic + Web Design + Development, Packaging, Labels and Marketing for Ag and Food

18Oct

3 Steps to Developing a Logo you Love

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“In business as in love, a great first impression increases the potential for a future relationship. Your organization’s marketing materials provide this first impression – and your logo is the unifying factor. It should work with your name to create a singular, memorable identity. It should be easily recognizable and it should motivate the viewer...

18Sep

10 Benefits of a Great Website

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People now expect all businesses to have a website. Your competitors likely do, and that could be taking business away from you. You can provide more information to potential customers. By having contact information online, your customers can find and contact you more easily. Your site is available 24/7 without the need for staffing. Your...

18Sep

10 Benefits of a Great Logo

Comments are closed Posted by Velvet Hammer

What can a distinctive, iconic logo do for your company? Here are ten reasons to trust a professional with creating your logo design. A unique logo sets you apart from competitors. A great logo will have longevity and can be used for years to come. It helps customers remember you by establishing an identity. It...

19Jun

I Have a Website! Now What?

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Effective website planning doesn’t end when the site goes online. Here’s three ways to keep your website improving and growing: Update frequently. After spending all that time, money and effort on a new website, the worst thing you can do is to let it go stale. A week may be a long time in politics ...

19Jun

How Do You Look?

Comments are closed Posted by Velvet Hammer

Like it or not, every prospect you come in contact with will judge you in seconds based on your visual brand: your logo, website, marketing materials, advertising. Your credibility is immediately apparent or it’s not! So, how do you look? A focused, memorable brand with consistent visuals and messaging speaks powerfully to your customers, resulting...

19Jun

Elements of Effective Logo Design

Comments are closed Posted by Velvet Hammer

Your company’s logo is your defining image in the marketplace – so how can you be sure that your logo is sending the right message? A professional designer can create an image that looks great, accurately captures the personality of your company, and is practical, usable and adaptable. To accomplish this, your logo should have:...