3 Steps to Developing a Logo you Love
“In business as in love, a great first impression increases the potential for a future relationship.
- Identify the logical focus point – the main aspect, service or product of your company.
- Define your location and target audience.
- Research competitors’ logos. Working within industry conventions helps customers more easily identify what you do or sell. Take note of their similarities – does this provide an opportunity for you to stand out?
Next comes the artwork. Hiring a professional designer is your best bet for developing a logo that looks and works great for all your marketing needs. Â See “”Elements of Effective Logo Design”” for more on this topic.