Category Archive for "Branding" | Farrell Design Group | Branding, Graphic + Web Design + Development, Packaging, Labels and Marketing for Ag and Food

19Aug

The $40,000 Tagline

Comments are closed Posted by Velvet Hammer

Have you ever heard the Jim Gaffigan bit about the marketing guys sitting around trying to come up with a jingle for Hot Pockets (at 3:43) Hot Pockets...BRILLIANT, right? This is almost that bad. Small Business hires Marketing Firm to come up with a tagline and tell them how they should answer their phones... and that'll be $40,000, thank you....

19Jun

Sysco Needs New Leadership

Comments are closed Posted by Velvet Hammer

I just searched the Sysco website for local school lunch program. No results. OK, to be fair, you can’t actually search Sysco’s website content (not sure why that is) except for products and recipes. This issue came up the other day because Sysco supplies school lunches for so many school districts. Why, we said, can’t...

19May

Recent Customer Interactions

Comments are closed Posted by Velvet Hammer

Attitude is a little thing that makes a big difference. ~Winston Churchill In the last post we touched on visual branding, often the first introduction of your company to your customers. Beyond that are hundreds of brand touches and indelible impressions to make from face-to-face employee interactions to written messages to company Facebook posts. Think...

19Apr

One Ray of Light – A client story

Comments are closed Posted by Velvet Hammer

Take a look at Nick Leras hands. Stocky, muscled working hands that artfully tend to the Pinot Noir, Chardonnay and Zinfandel vines at Leras Vineyards in the Russian River Valley. I was going to show you a photo of the beautiful Russian River Valley, but Nick’s hands are the real story of Leras Vineyards. These...

19Dec

Don’t Dictate Design

Comments are closed Posted by Velvet Hammer

You hired an agency or a designer to develop some design/marketing for your company. Perhaps you need a corporate brochure, an updated website or a new or refreshed logo. I’m assuming you hired this firm/person from a trusted referral or that you did your research and are confident this firm/person is the best choice for...

18Oct

3 Steps to Developing a Logo you Love

Comments are closed Posted by Velvet Hammer

“In business as in love, a great first impression increases the potential for a future relationship. Your organization’s marketing materials provide this first impression – and your logo is the unifying factor. It should work with your name to create a singular, memorable identity. It should be easily recognizable and it should motivate the viewer...