Velvet Hammer Archive | Farrell Design Group | Branding, Graphic + Web Design + Development, Packaging, Labels and Marketing for Ag and Food

19Apr

One Ray of Light – A client story

Comments are closed Posted by Velvet Hammer

Take a look at Nick Leras hands. Stocky, muscled working hands that artfully tend to the Pinot Noir, Chardonnay and Zinfandel vines at Leras Vineyards in the Russian River Valley. I was going to show you a photo of the beautiful Russian River Valley, but Nick’s hands are the real story of Leras Vineyards. These...

19Mar

Love That Logo!

Comments are closed Posted by Velvet Hammer

In business as in love, a great first impression increases the potential for a future relationship. Your organization’s marketing materials provide this first impression – and your logo is the unifying factor. It should work with your name to create a singular, memorable identity. It should be easily recognizable and it should motivate the viewer...

19Feb

Know your farmer!

Comments are closed Posted by Velvet Hammer

When it came time to develop the Llano Seco video, we knew it had to feature Dave, one of the most knowledgeable, dedicated and personable gentleman we’ve ever met. He was the guiding force behind the establishment of Llano Seco Organic Pork and a big part of its success. The old adage is true: people...

19Jan

It’s ALL about the customer!

Comments are closed Posted by Velvet Hammer

Ok, I’ll say it again. It’s ALL about the customer. How many times do you go into a business and see the owner’s favorite sports team paraphernalia displayed and their product or service has nothing to do with sports? Or, they design their marketing brochure or advertisements around their favorite pet and their service does...

19Dec

Don’t Dictate Design

Comments are closed Posted by Velvet Hammer

You hired an agency or a designer to develop some design/marketing for your company. Perhaps you need a corporate brochure, an updated website or a new or refreshed logo. I’m assuming you hired this firm/person from a trusted referral or that you did your research and are confident this firm/person is the best choice for...

18Nov

5 Reasons Why You Need A Well-Designed Website

Comments are closed Posted by Velvet Hammer

“”The top issue that determines credibility on a website is the visual design””. – Nielsen Norman group (the worldwide leaders in web usability) A well-designed website provides an attractive, credible first impression for your business or organization. Hiring a professional to create your website is the best way to ensure a great design – your...