Elements of Effective Logo Design
Your company’s logo is your defining image in the marketplace – so how can you be sure that your logo is sending the right message? A professional designer can create an image that looks great, accurately captures the personality of your company, and is practical, usable and adaptable.
To accomplish this, your logo should have:
- immediate impact – it should catch and hold the viewer’s attention.
- artistic quality – it should have the look and feel of “”art””. If it’s not appealing to the eye, it’s ineffective.
- movement and visual interest – your eyes should naturally follow the design’s flow and hit the target.
- compelling emotion – it should evoke a feeling in the viewer, the feeling you want your audience to remember you by.
- proportionality – this improves ease of usage across all types of media
- originality – be unique without being too strange or eclectic for a mass audience.
- few colors – a small color palette with no gradients is easier and cheaper to reproduce consistently or convert to black & white.
- easily legible fonts – it should be easy to read even in small sizes.
- longevity – it should look timeless, and modern without looking “”dated.””
- simplicity – above all, keep it simple. This is a huge factor in increasing recognition.
An effective logo design takes into account all these factors to create an image that customers won’t soon forget.
Looking for examples? Check out our logo portfolio here.”