Velvet Hammer Archive | Farrell Design Group | Branding, Graphic + Web Design + Development, Packaging, Labels and Marketing for Ag and Food

19Oct

Who’s Your Designer?

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Great design truly makes a difference It's time; you've got to admit it. A new website, logo or brochure is in your business future...but what now? You may be asking yourself, ""How much money will it cost? How do I know what I need? Where do I go to start the process? What will my return be on this investment?""...

19Sep

The real cost of design

Comments are closed Posted by Velvet Hammer

What is the real cost of design? All too often we consult with companies who are on their second, third and fourth version of their logo and or website. They have spent thousands and thousands of dollars trying to save thousands and thousands of dollars....

19Aug

The $40,000 Tagline

Comments are closed Posted by Velvet Hammer

Have you ever heard the Jim Gaffigan bit about the marketing guys sitting around trying to come up with a jingle for Hot Pockets (at 3:43) Hot Pockets...BRILLIANT, right? This is almost that bad. Small Business hires Marketing Firm to come up with a tagline and tell them how they should answer their phones... and that'll be $40,000, thank you....

19Jul

Ten Benefits of a Great Logo

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What can a well-crafted logo do for your company? Here’s ten reasons to trust a professional with creating your logo design. A unique logo sets you apart from competitors. A great logo will have longevity and can be used for years to come. It helps customers remember you by establishing an identity. It can create...

19Jun

Sysco Needs New Leadership

Comments are closed Posted by Velvet Hammer

I just searched the Sysco website for local school lunch program. No results. OK, to be fair, you can’t actually search Sysco’s website content (not sure why that is) except for products and recipes. This issue came up the other day because Sysco supplies school lunches for so many school districts. Why, we said, can’t...

19May

Recent Customer Interactions

Comments are closed Posted by Velvet Hammer

Attitude is a little thing that makes a big difference. ~Winston Churchill In the last post we touched on visual branding, often the first introduction of your company to your customers. Beyond that are hundreds of brand touches and indelible impressions to make from face-to-face employee interactions to written messages to company Facebook posts. Think...