3 Steps to Developing a Logo you Love
“In business as in love, a great first impression increases the potential for a future relationship.
Your organization’s marketing materials provide this first impression – and your logo is the unifying factor. It should work with your name to create a singular, memorable identity. It should be easily recognizable and it should motivate the viewer to find out more about you.
Developing an effective logo begins with these three steps:
- Identify the logical focus point – the main aspect, service or product of your company.
- Define your location and target audience.
- Research competitors’ logos. Working within industry conventions helps customers more easily identify what you do or sell. Take note of their similarities – does this provide an opportunity for you to stand out?
Next comes the artwork. Hiring a professional designer is your best bet for developing a logo that looks and works great for all your marketing needs. Â See “”Elements of Effective Logo Design”” for more on this topic.
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