About: Velvet Hammer

Recent Posts by Velvet Hammer

Who’s Your Designer?
Great design truly makes a difference It's time; you've got to admit it. A new website, logo or brochure is in your business future...but what now? You may be asking yourself, ""How much money will it cost? How do I know what I need? Where do I go to start the process? What will my return be on this investment?""...
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The real cost of design
What is the real cost of design? All too often we consult with companies who are on their second, third and fourth version of their logo and or website. They have spent thousands and thousands of dollars trying to save thousands and thousands of dollars....
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The $40,000 Tagline
Have you ever heard the Jim Gaffigan bit about the marketing guys sitting around trying to come up with a jingle for Hot Pockets (at 3:43) Hot Pockets...BRILLIANT, right? This is almost that bad. Small Business hires Marketing Firm to come up with a tagline and tell them how they should answer their phones... and that'll be $40,000, thank you....
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Sysco Needs New Leadership
I just searched the Sysco website for local school lunch program. No results. OK, to be fair, you can’t actually search Sysco’s website content (not sure why that is) except for products and recipes. This issue came up the other day because Sysco supplies school lunches for so many school districts. Why, we said, can’t...
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Recent Customer Interactions
Attitude is a little thing that makes a big difference. ~Winston Churchill In the last post we touched on visual branding, often the first introduction of your company to your customers. Beyond that are hundreds of brand touches and indelible impressions to make from face-to-face employee interactions to written messages to company Facebook posts. Think...
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